Snapchat is telling investors that TV viewership is plummeting among teens — but one analyst said that's not the full story.
Snapchat's parent company, which plans to trade on the stock exchange, told investors that "people between the ages of 18 and 24 spent 35 percent less time watching traditional (live and time-shifted) television in an average month during the second quarter of 2016 compared to the second quarter of 2010."
That sounds like a dramatic decline, but that analysis of the data may not be apples to apples, Brian Wieser, analyst at Pivotal Research Group, wrote in a research note on Tuesday. That definition of TV viewership excludes most video on demand, video game consoles, over-the-top devices, laptops, desktops, tablets and other mobile devices, Wieser wrote.
Add those "cord-cutting" devices back in, and TV viewership has probably actually risen a bit across all age groups over the past six years, Wieser wrote in a research note, with his own analysis of Nielsen's data.