President Donald Trump wants the country to hire American and buy American. But the buying part is hard to do.
Store shelves are full of toys made in China and racks are full of clothing made in Vietnam or handbags made in Italy. Some smaller items, like scarves or knit hats, are more often "Made in the U.S.A.," but the price is likely much higher than a foreign-made alternative.
U.S. consumers buy $25 billion worth of toys every year, according to the Toy Industry Association, but barely $1.5 million of that is made domestically.
Chris Cochella is the CEO and founder of Brackitz, a "Made in the USA" toy building set sold in nearly 300 stores nationwide.
"Everyone says, 'Wow, you're made in the U.S., that's incredible. How did you do it? We support you,'" Cochella said. But that's just one side of the conversation, he explained, it quickly turns to: "What does your product cost? Is it cost-competitive on my store's shelf?"
Cochella is making it work for now, and said he expects to be profitable this year, but any change in his current U.S.-based manufacturing partnerships could put that in jeopardy.
The import data for U.S.-sold clothing and shoes is even more staggering than toys. In 2015, more than 97 percent of the clothes sold in the U.S. were imported, and more 98 percent of shoes, according to the American Apparel and Footwear Association.
The limited availability of skilled labor and infrastructure at competitive rates is what keeps the cost of producing these goods domestically much higher than doing so overseas.
But it's not impossible, as long as consumers are willing to pay for it, which isn't the case for all product categories.