More than 1,000 exhibitors flocked to New York City to show their wares and tempt distributors this year.
From beloved brands like My Little Pony and Star Wars to breakout hits like Pie Face, the show provides insight into what kids will be placing on their wish lists this year.
(Source: North Star Games)
Likely the next hit card game, Happy Salmon by North Star Games gets players moving. The fast-paced game requires players to perform actions like high-fives and fist bumps in order to discard their cards.
Players shout out the actions on their cards and if they match with another player they complete the action and ditch the card. Games last about a minute and folks get pretty competitive.
Five toys in one, the Lego Boost is a versatile building toy that hooks up to a free app. Kids can build and code any of the five models — a robot, a cat, a guitar, a building machine and a rover — or use the pieces to create their own design.
Each of the five models has its own coding section on the app and can be coded to make different sounds and motions. The kit comes with more than 840 Lego pieces and instructions on how to build the different models.
Price: $2.99 for 1-pack
(Source: Spin Master)
Following the 2016 craze for Hatchimals, Spin Master has launched a new addition to the brand. Colleggtibles are a bit more affordable than their larger, self-hatching counterparts, but don't skimp on the fun.
Kids rub a heat sensitive purple heart on the shell of the toy, which is about a tenth of the size of a traditional Hatchimal, until it turns pink. Then it's time to "hatch" the little egg. Press into the plastic egg and it cracks open, revealing a colorful little critter.
Spin Master is no stranger to the world of collectibles. The company has numerous brands that offer small, affordable trinkets.
And it's no surprise why. In 2016, sales of collectibles grew 33 percent, or $332 million, to reach $1.8 billion, according to NPD data. Sales of blind packs, which mask what's inside, alone grew 60 percent.
Kids can learn how to create stop-motion masterpieces with Zing's StikBot movie sets. The kits come with small, movable stick figures, a set — a pirate ship, farm or green screen — and a link to a free stop motion app.
Additional figures, including cats and dogs, are available separately.
The Think & Learn Teach 'n Tag Movi is an interactive toys for kids from Mattel's Fisher Price division. Movi has 360 degrees of mobility and specialty tire tracks so that it can move over most in-home surfaces.
The toy has several game modes including "red light, green light" and "Movi says." Movi also asks kids to identify animal noises and makes more than 60 different facial expressions.
(Source: Jakks Pacific)
Jakks Pacific's Little Mighty Gym mashes up the physical with the digital. Kids pick from a series of games including a track and field course, a rocky running trail and a zombie dash and then play the game by running and jumping on the exercise pad.
Parents need only provide a mobile device or tablet and run the app. Kids can customize their avatars and get a little exercise while having fun.
Price: $6 and up
Collectibles aren't just for kids. Funko has become a cornerstone in the geek merchandise industry with its variety of pop culture figurines.
From "Game of Thrones" and "Harry Potter" to "Dragonball Z" and "Fallout," the company has more than 1,000 different licensed vinyl figures. Expect to see new figures from "Power Rangers," iconic Nickelodeon shows and "Stranger Things" soon.
(Source: T.J. Fabian)
Last year, kids fell in love with Torch, My Blazin' Dragon. This year, it'll be Roarin' Tyler.
Roarin' Tyler is a fluffy, plush tiger that responds to touch and reacts realistically to outside stimulus. Roar at Tyler and he'll roar right back. Tyler is part of Hasbro's FurReal Friends line and has more than 100 motions and sounds.
He comes with a little squeaker toy that he will play tug of war with if you wave it near his mouth.
Take a whiff of these new Crayola markers and you may get a surprise. Some smell sweet like oranges or fresh air, others smell sour like dirty potatoes or pickles.
These markers are part of Crayola's newest Marker Maker and give kids a chance to mix their own scents using pineapple-, blueberry- and cherry-scented inks. The Marker Maker retails for $19.99.
Forget the dream house, Barbie's next big thing is a dream horse.
This battery operated horse is large enough for Barbie to ride and can walk and even dance on its own. The toy makes realistic horse sounds, responds to touch and can be voice-activated.
The white stallion has long blonde hair that can be brushed and will respond to a set of plastic carrots with a chomping sound. The company intentionally did not name the horse so children could create a firmer connection with the toy by naming it themselves.
(Source: T.J. Fabian. The tested game above is not to scale)
A runaway hit last year for both kids and adults, Hasbro's Pie Face was awarded game of the year in 2016 by the Toy Industry Association. The company then launched a sequel to the game called Pie Face Showdown that allowed players to face off against each other.
This year, Hasbro has once again reformated its hot Pie Face game. Pie Face Sky High is reminiscent of the strongman carnival game. In this version, one player hits the lever with a mallet hoping to trigger the mechanism to give their opponent a face full of whipped cream.
(Source: T.J. Fabian)
Fans of "Star Wars" will have no shortage of new toys and collectibles to choose from this year. Not only is the hotly anticipated "Star Wars: The Last Jedi" hitting screen in December, but it's also the 40th anniversary of the original trilogy.
Companies across the industry including Hasbro, Jakks Pacific, Mattel and more will be selling action figures, kids and adult lightsabers, plush, remote-controlled droids and even apparel and accessories.
Be on the lookout for Hasbro's 40th anniversary collection of action figures, which recreate the iconic artwork and style of the original Kenner brand.
As part of its My Little Pony line, Hasbro is launching Magic Twilight Sparkle, an interactive animatronic toy horse. The giant pink horse has more than 90 unique phrases and also responds to touch.
The giant pink horse, which has more than 90 unique phrases and also responds to touch, will help promote the brand's new movie "My Little Pony: The Movie."