(Source: Spin Master)
Following the 2016 craze for Hatchimals, Spin Master has launched a new addition to the brand. Colleggtibles are a bit more affordable than their larger, self-hatching counterparts, but don't skimp on the fun.
Kids rub a heat sensitive purple heart on the shell of the toy, which is about a tenth of the size of a traditional Hatchimal, until it turns pink. Then it's time to "hatch" the little egg. Press into the plastic egg and it cracks open, revealing a colorful little critter.
Spin Master is no stranger to the world of collectibles. The company has numerous brands that offer small, affordable trinkets.
And it's no surprise why. In 2016, sales of collectibles grew 33 percent, or $332 million, to reach $1.8 billion, according to NPD data. Sales of blind packs, which mask what's inside, alone grew 60 percent.