Uber's nightmares are multiplying.
A newly released video shows Chief Executive Officer Travis Kalanick arguing with his Uber driver, Fawzi Kamel, late on a Super Bowl Sunday night in February, seated between two female companions.
The driver, Kamel, has been with the company since 2011, Bloomberg said, and in the video the two are shown debating about proposed lowered fares for the ride-hailing service.
Kamel turned the dashboard recording of his conversation with Kalanick over to Bloomberg, which published the footage on Tuesday.
"We went low-end because we had to, because we'd be out of business," Kalanick calls to the driver in the video. "It seems like a piece of cake because I've beaten [Lyft]. But if I didn't do the things I did, we would have been beaten, I promise."
The footage ends with Kalanick shouting to Kamel: "Some people don't like to take responsibility for their own s---. They blame everything in their life on somebody else. Good luck."
A driver named Fawzi Kamel was also a plaintiff in a legal complaint against Uber in January 2016, according to a legal filing. That complaint was part of a series of driver lawsuits against Uber alleging that the company had misclassified drivers as independent contractors when they really should have been classified as employees, and seeking the turnover of all proceeds from gratuities from riders. Uber settled the lawsuit in August, but a judge rejected the settlement and the case is winding its way through appeals.
After the report, Kalanick posted an apology on the company's website as a note to all Uber employees.
"By now I'm sure you've seen the video where I treated an Uber driver disrespectfully. To say that I am ashamed is an extreme understatement. My job as your leader is to lead … and that starts with behaving in a way that makes us all proud. That is not what I did, and it cannot be explained away," Kalanick said.
"It's clear this video is a reflection of me—and the criticism we've received is a stark reminder that I must fundamentally change as a leader and grow up. This is the first time I've been willing to admit that I need leadership help and I intend to get it."
"I want to profoundly apologize to Fawzi, as well as the driver and rider community, and to the Uber team."
This video follows a tough couple of weeks for Uber, including a highly publicized sexual harassment allegation by a former employee, and a lawsuit by Alphabet's self-driving car subsidiary, Waymo, over trade secrets.
Uber declined to comment to CNBC on the video.
Watch the video on Bloomberg's website.
This story has been updated to clarify that a judge rejected the settlement between Uber and drivers, and that the case is still pending.