"Hey guys, I'm just going downstairs for my paleo pear and banana bread, would you like to join me?" is not a line you'd expect to hear from a video for a graduate recruitment program.
Yet this is one of the unusual phrases featuring in a video campaign from the Australian Department of Finance for its Graduate Development Program, showing current graduates going about their day ahead of a presentation to the finance secretary.
The "Game Changers" video has attracted headlines such as "Australia: Is this the worst recruitment ad ever?" and has been parodied online, including a response from the Liberal Democrats (Australia) as well as comedian Simon Kennedy.