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Cherokee Global Brands Announces Vision Summit for April 19-21 in Amsterdam

SHERMAN OAKS, Calif., March 08, 2017 (GLOBE NEWSWIRE) -- Cherokee Global Brands (NASDAQ:CHKE), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, announced today the date and location for its inaugural Cherokee Global Brands Vision Summit to be held April 19-21, 2017 in Amsterdam, the Netherlands.

In the wake of the company’s recent acquisition of Hi-Tec Sports International Holdings BV, Cherokee Global Brands will share its multi-brand strategic vision during the summit, to be held at the company’s European brand headquarters. The event venue has been retrofitted to provide an immersive, multi-brand showcase for the company’s growing portfolio to include its newly-acquired Hi-Tec, Magnum, Interceptor and 50 Peaks brands in addition to Cherokee, Tony Hawk, Everyday California and its Flip Flop Shops retail concept.

At the event, Cherokee Global Brands will share a preview of the company’s future brand vision with its global retail, licensing and distribution partners to include multi-category brand expansion and integration with the latest in-store and digital innovations. Attendees will gain insight into shifts in consumer purchasing behavior and the trends and technologies that will change the game in 2018 and beyond. A full spectrum of categories will be represented to include adult and children’s apparel, accessories, footwear and home products across the company’s entire brand portfolio for spring and summer 2018.

“This year’s theme, ‘think outside,’ speaks to our forward-looking opportunities on multiple fronts. The summit will provide an invaluable window of opportunity for our global partners to network, learn and experience first-hand the growing strength of our capabilities platform and robust brand portfolio,” commented Henry Stupp, chief executive officer of Cherokee Global Brands. “Our global perspective has always been one of our greatest strengths and we couldn’t be more excited about sharing our vision in this creative venue with our valued partners. The summit embodies our collaborative and future-focused spirit.”

The Vision Summit will be open to retailers, licensees, sell-side analysts, current and prospective shareholders and the media. Attendance will be through invitation only. Interested parties may request additional information at: CGBVisionSummit@cherokeeglobalbrands.com.

About Cherokee Inc.
Cherokee is a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor® and Flip Flop Shops®, a leading franchise retail chain, across multiple consumer product categories and retail tiers around the world. The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 110 countries in 12,000 retail locations and digital commerce. Its retail, franchise and e-commerce platform partnerships include: Target Stores (U.S.), Kohl's (U.S.), Sears Canada (Canada), Walmart (Canada), Argos & Sports Direct (UK and Ireland), Flip Flop Shops® (US, Canada, Caribbean, Middle East and South Africa), RT-Mart (Peoples Republic of China), Pick 'n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Nishimatsuya (Japan), Landmark Group's Max Stores (certain Middle East and North Africa countries), Reliance Trends Stores (India), Ahold (Czech Republic) and the TJX Companies (U.S., Canada and Europe).

Safe Harbor Statement
This news release contains forward-looking statements regarding future events and the future performance of Cherokee. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and is based on currently available market, operating, financial and competitive information and assumptions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expected or projected, including, among others, risks associated with the expected benefits of the Hi-Tec Acquisition, the sale of certain assets and liabilities of Hi-Tec and its subsidiaries to new operating partners, financing undertaken in connection with the Hi-Tec Acquisition, the ability of Cherokee to convert the Hi-Tec business to a branded licensing model, the effect of global economic conditions, the financial condition of the apparel and retail industry, adverse changes in licensee or consumer acceptance of products bearing the Company’s brands, the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange®, Hi-Tec and Magnum® and Sideout® branded products, the Company’s dependence on a select group of licensees for most of the Company’s revenues and the Company’s dependence on its key management personnel. The risks included here are not exhaustive. Other risks and uncertainties are described in our annual report on Form 10-K filed on April 14, 2016, its periodic reports on Forms 10-Q and 8-K, and subsequent filings with the SEC we make from time to time, including the preliminary prospectus supplement that we filed in connection with the offering described herein. Except as required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Contacts: Cherokee Global Brands Jason Boling, CFO jasonb@cherokeeglobalbrands.com 818-908-9868 Mark Nawrocki, EVP Global New Business markn@cherokeeglobalbrands.com Addo Investor Relations Patricia Nir 310-829-5400

Source: Cherokee Global Brands