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Duncan Channon’s “Stir the Pot” Snags “Campaign of the Year” at 2017 sfBIG Star Awards

SAN FRANCISCO, April 26, 2017 (GLOBE NEWSWIRE) -- Duncan Channon, a 2016 Ad Age Small Agency of the Year, claimed “Campaign of the Year” honors for its “Stir the Pot” campaign for Kettle Brand at the 2017 San Francisco Bay Area Innovation Group’s BIG Star Awards last week. The win marked the second consecutive year Duncan Channon took the show’s top campaign award, last year nabbing Campaign of the Year recognition for its “Wake Up” anti-vaping campaign for the California Tobacco Control Program. In addition, Duncan Channon Executive Creative Director Anne Elisco-Lemme – who led the agency’s award-winning Kettle work – was named 2017 Creative of the Year.

<img src="https://resource.globenewswire.com/Resource/Download/d77f63c6-7672-4df8-b634-004f61a4a216?size=2" border="0" width="200" height="300" alt="Kettle Brand "More Cheddar than the 1%" OOH by Duncan Channon"/>
Outdoor advertising part of Duncan Channon's "Stir the Pot" campaign for Kettle Brand, which earned "Campaign of the Year" honors at the 2017 sfBIG Star Awards.


An edible wall with grab-able bags of Kettle Chips was refilled daily at 4:20 pm in Portland, Oregon - the home of Kettle Brand.


Photos accompanying this announcement are available at:

http://www.globenewswire.com/NewsRoom/AttachmentNg/d77f63c6-7672-4df8-b634-004f61a4a216

http://www.globenewswire.com/NewsRoom/AttachmentNg/af966185-0dc3-41e0-9441-bdd8479e3c37

“Our team had a blast making the Kettle creative, but we’re most proud of the work’s authenticity and meaning at a time when progressive and inclusive views are being challenged,” said Elisco-Lemme. “With our counterculture ‘Stirring the Pot’ message, we celebrated Kettle’s unconventional founder along with people everywhere who choose to do things differently.”

The “Stir the Pot” campaign for Kettle, which included out-of-home, social and radio advertising, nodded to culturally-relevant topics such as income inequality, women’s rights and same-sex marriage to express the brand’s long-held progressive values during a tense election season. The campaign also had fun with Oregon’s legal marijuana culture. An edible wall refilled daily at 4:20 p.m. with grab-able bags of Kettle chips – billed as “Oregon’s second best edibles” – was embraced by the public, press and stoners alike.

Anne Elisco-Lemme, the 2017 Creative BIG Star of the Year, has been a key player in Duncan Channon’s creative leadership in her 19 years with the agency. In 2016, she was named sole executive creative director to helm Duncan Channon’s advertising practice.

“We couldn’t be more proud to have a creative leader as talented as Anne as the final word and champion for all advertising creative coming out of our agency,” said Andy Berkenfield, CEO, Duncan Channon. “The past 12 months have been especially prolific thanks to Anne’s vision on impactful campaigns for the California Tobacco Control Program, Kona Brewing Company, Kettle Brand and Grubhub, to name a few.”

The sfBIG Star accolades come on the heels of other honors for Duncan Channon, including being named an Ad Age 2016 Small Agency of the Year and winning a Silver Effie for its “Wake Up” public health campaign for the California Tobacco Control Program. In the past six months, Duncan Channon has added Grubhub, Helix and So Delicious to its client roster.

Founded in 2004, the San Francisco Bay Area Innovation Group (sfBIG) is a nonprofit professional organization that champions innovation in digital media through education, networking and events. Visit sfBIG at www.sfbig.org.

About Duncan Channon
A 2016 Ad Age Small Agency of the Year, Duncan Channon (duncanchannon.com) is an independent, integrated advertising and design agency based in San Francisco. The agency’s philosophy of guanxi, the belief that clients and staff, brands and customers all win when they build real, trusting relationships, underpins a specialty in re-launching brands. Founded in 1990, Duncan Channon is best known for turning StubHub into a household name, transforming the Esurance brand and educating the public on the dangers of e-cigarettes with its award-winning “Wake Up” campaign. Current clients include Grubhub, So Delicious, Ebates, Kona Brewing, Redhook, John Muir Health, DriveTime, Tahoe South, Sonoma-Cutrer Wines and the California Tobacco Control Program, among others.


Media contact: Alicia Balkrishna Duncan Channon 415 336 1712 abalkrishna@duncanchannon.com

Source:Duncan Channon