Airbnb is aiming to boost its presence in Japan as part of its push to expand its relatively small penetration among Chinese travelers, Parin Mehta, director of the host and homes business at the home-sharing service, told CNBC.
"There are a couple of big opportunities that I see in China. One is the domestic play which is very big and a lot of people are playing in that space," Mehta told CNBC on the sidelines of the Innovfest Unbound conference in Singapore.
"But I think the outbound opportunity is very exciting as well," he added. "We know that there are about 120 million to 140 million Chinese who will leave China to travel overseas. We know that one in three trips in APAC (Asia Pacific) on Airbnb ends up in Japan."
Currently, China is a tiny slice of the company's business today, with only 80,000 listings out of more than 3 million worldwide. In contrast, the leading Chinese home-sharing site, Tujia, has boasted more than 400,000 listings.
In March, Airbnb rebranded itself on the mainland as "Aibiying," which translates as "welcome each other with love" as part of its efforts to reach a wider audience in China.
The Chinese have shown enormous wanderlust in recent years.
Around 122 million Chinese travelled outside their home country in 2016, spending around $109.8 billion, according to official China Tourism Academy data.
Japanese data showed that around 6.37 million Chinese visited that country in 2016, up 27.6 percent. The Japan Times reported Chinese tourists spent around 1.48 trillion yen ($13.12 billion) in Japan in 2016.
That can be a juicy market for a home-sharing service.
"For us the real challenge and opportunity is to figure out what do these Chinese guests wan when they go overseas and how to provide that for them," Mehta said.