Theresia Gouw is a force in Silicon Valley venture capital. As co-founder of VC firm Aspect Ventures, she has led investments in success stories like The Muse, BirchBox and BaubleBar. She has been named to the Forbes Midas List, which ranks the best tech investors, six times, including in 2017. Before launching her own firm, she worked at Accel, where she took companies public, such as Trulia, or saw them through to acquisitions, such as LearnVest to Northwestern Mutual.
It's fair to say that Gouw has listened to a lot of entrepreneurs ask her for money. And though there are many reasons start-ups may not get funding, Gouw said these are the two biggest, most universal mistakes she sees when being pitched by newbie founders.
Not talking about a company's competition
Too many founders don't include any information on