Instagram on Tuesday announced a feature called "face filters," the latest effort to steal the thunder from upstart Snap.
Face filters allow users to add graphics to a selfie — much like Snapchat's Lenses. Users open the camera on their phone and tap a new filter icon. Instagram users can then add the filter to a photo or video and send it to friends through Instagram Direct or add it to a story.
The company added a few other creative tools Tuesday, including a "rewind" mode that plays videos in reverse. The app will also add hashtag stickers and a new eraser brush. With the eraser brush users can erase things they've drawn and replace it with something else, or play around with color.