sweetFrog Frozen Yogurt Launches Nationwide Acquisition and Re-Branding Push

Richmond, VA, May 19, 2017 (GLOBE NEWSWIRE) -- (May 19, 2017)sweetFrog Frozen Yogurt, the nation’s leading frozen yogurt franchise named America’s Best Frozen Yogurt by The Daily Meal and a Top New Franchise by Entrepreneur Magazine has announced a nationwide acquisition and re-branding push to add as many US-based locations as possible to the sweetFrog franchise family in 2017 and beyond.

This full-scale effort will be directed by sweetFrog’s CEO, Patrick Galleher – an accomplished private equity executives who also continues to lead Boxwood Capital Partners as its Managing Partner. Galleher has led dozens of successful transactions and acquisitions at Boxwood Partners (working with national brands such as Yoga Direct, and Dragonfly Yoga among others), including the acquisition of sweetFrog itself in 2015.

This proven track record makes Galleher a perfect fit as the CEO overseeing this nationwide acquisition and re-branding effort. According to Galleher, sweetFrog’s award-winning reputation, supply chain and cost structure makes the chain an attractive fit for any chain seeking to be acquired and any store owner considering a rebrand.

“There has never been a better time to launch an acquisition and re-branding push on behalf of sweetFrog,” says Galleher. “In the past two years, we have hired phenomenal corporate employees, added passionate franchise owners, and of course, serving the best-tasting frozen yogurt, ice cream and gelato on the market – keeping fan-favorite flavors and introducing new, cutting-edge flavors our customers love. These efforts have earned sweetFrog countless industry awards and helped the company grow to 340 total stores in 28 states, including 10 international locations in Egypt and the Dominican Republic – reinforcing the company’s status as the nation’s leading frozen desert brand.

This leading brand position means the timing is perfect to launch this acquisition and re-branding effort. Our supply chain, cost structure, brand name and countless other factors can help any other frozen yogurt location become more profitable if they join our system. We’re excited to add countless new sweetFrog locations this year as we acquire other self-serve frozen yogurt chains and help other frozen yogurt operators re-brand under the sweetFrog name.”

For more information about sweetFrog Frozen Yogurt, please visit www.sweetfrog.com.

To learn more about sweetFrog Frozen Yogurt franchise opportunities, as well as acquisitions and re-brands, please visit http://sweetfrog.com/franchise.

About sweetFrog Frozen Yogurt:
sweetFrog (http://www.sweetfrog.com) is the fastest growing self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores and mobile units including retail, mobile trucks and non-traditional locations (such as sporting venues) in twenty-seven states in the U.S, Dominican Republic and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. sweetFrog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.





A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/2838a1a9-4f27-4f87-9752-45ba5c847025


A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/711627d3-b06a-4dd8-bb9c-dcf8538db0ba

Matt Smith sweetFrog 804-514-5567 matt.smith@sweetfrog.com Graham Chapman sweetFrog 919-291-4984 graham.chapman@sweetfrog.net

Source: sweetFrog