Siblings Caroline and Karl-Freidrich Scheufele are the fourth generation owners and co-presidents of the Chopard brand.
They may share similar paths of how they fell into the family business, but their different personalities meant they have complementary relationships in running the watchmaking and jewelry empire.
"I'm always the dynamic one, very impatient, and he has the patience to construct movements which I think I would not have, and I admire him for that," said Caroline, who is creative director and responsible for the women's watches and high jewelry collections.
Her elder brother, Karl-Friedrich, runs the men's collections and factory operations.
"We had the unique opportunity to have to help my parents building the business, which really I call it opportunity... We didn't step into something that was already built. We were actually helping my parents shaping it and so that was very exciting for both of us," said Karl-Freidrich.
The Chopard story started in 1860 in the Swiss village of Sonvilier, where founder Louis-Ulysse Chopard established his workshop and worked on his craft. Beyond the third generation, there was no interest in taking over the family business and that's when Caroline and Karl-Freidrich's father — Karl Scheufele — stepped in and purchased the brand in 1963.
"Mr. Chopard had two sons and they didn't want to take over all — one was a banker, the other was a missionary in Africa. That's why we found each other — two family businesses," said Karl.