Don't be so quick to hand your favorite high school or college grad a congratulatory card with cash. Other financial gifts can have a bigger impact.
More than a third of consumers will buy gifts for a graduate this year, according to the National Retail Federation — which projects total spending at a record $5.6 billion. It found that spending among consumers ages 18 to 24 averages roughly $78 for such a gift, while "parent-age"
Cash is king, with 52.8 percent of givers citing it as a planned gift, and a third expect to offer a gift card.
Many new grads have big plans for any gifts of money they receive, including saving it (23.8 percent), investing it (19.2 percent) and using it to pay down student loans (18.7 percent), according to a survey from investing app Stash. The company polled 214 of its users who are part of the class of 2017.
The right gift could help a grad meet those aims, or otherwise get a leg up financially, said certified financial planner David Demming, president of Demming Financial Services in Aurora, Ohio.
"What you want is to set a good example, something they can build on," he said.
Financial advisors say these four gifts could benefit a new grad more than cash.
Retirement contributions
Offering to help fund a Roth IRA can be an especially valuable gift, said certified financial planner George Padula, principal at Modera Wealth Management in Boston. Those contributions grow tax-free and can be withdrawn tax-free in retirement.
Rather than offering a flat gift, consider matching your grad's contributions up to a set amount over several years, Padula said.
"It creates good savings habits as a new graduate going into the workforce," he said.
Investments
If you're in a higher tax bracket, gifting appreciated stocks can help you avoid capital gains taxes, said certified financial planner
"Typically, young graduates will be in a lower tax bracket than their
Other ways to gift investments include funding a new brokerage account or purchasing gift cards that can be redeemed for shares, via a site like Stockpile.
Student loan payments
Offering extra help during the six-month grace period after graduation can cut interest accrued, resulting in lower monthly payments or a faster payoff for a new grad. If you want to make sure the money goes toward loans, there are gift cards like GiftofCollege.com that can be redeemed directly into a student loan account.
Or you might split up your gift into installments, helping a new grad ease
Wealthier individuals might consider paying off one or more of the loans in full, said Demming. That could be an outright
Help with bills
Think about gifts that could help a new grad fill in financial gaps.
For example, you might cover their health insurance, auto insurance or disability insurance for a set period, said certified financial planner Carolyn McClanahan, director of financial planning for Life Planning Partners in Jacksonville, Florida. That can smooth the transition from being on a parent's policy, she said, and help ensure they're protected.
If you want to buy gift cards, think about ones that could help make a new grad's life easier, Feit said. Look for a card that can lighten the burden of ongoing expenses (like a
"Or how about an HBO gift card so the grad can enjoy some entertainment while watching the rest of his or her graduation money grow?" she said.