Tyra Banks learned the importance of standing out from the crowd as a teenage supermodel strutting the runway.
"I really had a natural way of walking that was a little different, sometimes a little wacky, and I would notice people smiling,'' says Banks who even got standing ovations in the midst of fashion shows. "I was like 'Oh wow. They like this. This is my signature walk.' So that's when I understood. ... that differentiation was important.''
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Banks continues to stand out from the crowd, transcending the world of modeling by becoming the creator and executive producer of America's Next Top Model, the owner of a cosmetics and skin care company TYRA Beauty as well as the investment firm Fierce Capital, and the newest co-host of America's Got Talent. She recently added yet another role to her plate, co-teaching the art of branding to students at Stanford's Graduate School of business.
Branding is a skill that all of us need to master, Banks says, since society's selfie-taking obsession with Facebook, Instagram and other social media channels means that "there's a personal brand that you're building even if you don't know that you are. So I think it's best to be equipped with the tools to make sure that you are shaping something that can serve you in the future.''