On the surface, Tesla and Netflix don't have much in common. One makes cars, solar panels and energy-efficient batteries, and the other streams TV shows and movies.
But Tesla CEO Elon Musk and Netflix CEO Reed Hastings have both used the same ancient decision-making strategy to grow their billion-dollar businesses: "first principles" thinking.
The term was coined more than 2,000 years ago by the ancient Greek philosopher Aristotle, who believed we learn more by understanding a subject's fundamental principles, those "things better known and clearer to us," according to Terence Irwin's 1989 book "Aristotle's First Principles."
While most of us think through issues based on common knowledge about them, starting over from scratch to get at the root of the problem can help you see it in a new light.
As Musk explained at a TED conference in 2013: "We get through life by reasoning by analogy, which essentially means copying what other people do with slight variations. And you have to do that. Otherwise, mentally, you wouldn't be able to get through the day. But when you want to do something new, you have to apply the [first principles] approach."
In the latest episode of LinkedIn founder Reid Hoffman's podcast, "Masters of Scale," Hoffman interviews Hastings about how he used first principles thinking to scale Netflix from a DVD-rental mailing service in the late 1990s into one of the world's most popular streaming services.
Hoffman notes that the decision-making system is popular in Silicon Valley and offers the following definition:
First principle thinking is the idea that everything you do is underpinned by a foundational belief, or first principles. Instead of blindly following directions or sticking to a process, a first principle thinker will constantly ask, "What's best for the company?" and, "Couldn't we do it this other way instead?"
This method allows you to step back and break a problem down into its core parts.
Hastings says creativity and innovation were stifled at the software company he started before Netflix, since they "were unable to adapt" due to "a bunch of people who valued following the process, rather than the first principle thinking."