After being pitched hundreds of times, John knows what kind of person stands out from the crowd. Whether you're an entrepreneur or a 9-to-5 employee, John tells CNBC, there's a simple way to get people to notice and believe in you.
The surprising thing? It's all about shifting the focus off of yourself.
"We all have our own problems and dreams," John tells CNBC in an interview at its iConic conference in New York. "What's in it for the other person?"