As Elon Musk's Tesla prepares for a surge in the number of vehicles it will have on the road around the world, the company is dramatically expanding its service network.
The goal: Be prepared to quickly help more Tesla owners as the company deals with the challenge of growing beyond being a niche automaker.
The worldwide expansion in service will include:
- 100 new service centers (currently 150 in operation);
- 350 new mobile service vans;
- 1,400 additional service workers.
Historically, Tesla's service business has not received much attention from investors.
First, with about a quarter-million Tesla vehicles on the road worldwide, the service operation is dealing with a much smaller base than established automakers.
Second, the money Tesla generates from servicing vehicles is still relatively small. Last year, Tesla listed $467 million in revenue for services and other activity such as selling certified pre-owned models.