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UPDATE 1-China H1 outbound investment plummets as capital outflow controls bite

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* Jan-June non-financial ODI dives 45.8 pct y/yto $48.19 bln

* H1 foreign direct investment slips 0.1 pct y/y

* "Unreasonable" overseas investment effectively curbed-ministry

* Overseas investment in real estate, hotels, cinemas down sharply (Adds details, quotes)

BEIJING, July 13 (Reuters) - China's non-financial outbound direct investment (ODI) nearly halved in the first half of 2017 as curbs over capital outflows took effect, the commerce ministry said on Thursday.

Outbound direct investment in the January to June period plummeted 45.8 percent from a year earlier to $48.19 billion.

Rapid falls in the yuan currency prompted Beijing to tighten control over funds moving out of China since late last year, as it moved swiftly to quash expectations of a further steep depreciation and safeguard its reserves.

Capital outflows have eased in recent months in the face of tighter regulations and the dollar's rally paused. The yuan has gained more than 2 percent this year.

"Unreasonable outbound investment have been effectively curbed," the ministry said during a regular briefing in Beijing, noting that overseas investment in real estate, hotels, cinemas and entertainment have all dropped significantly.

For example, investment into overseas real estate fell 82.1 percent from a year earlier in the first six months of the year, accounting for just 2 percent of the total outbound investment during the period, data from the ministry showed.

In June alone, China's total outbound investment dropped 11.3 percent from a year earlier to $13.6 billion.

China burned through nearly $320 billion of reserves last year but the yuan still fell about 6.5 percent against the dollar, its biggest annual drop since 1994.

The ministry also cited a recovery in the domestic economy and rising instability in the global trade environment as reasons for the sharp decline of China's investment abroad.

"Some countries have tightened market access for foreign capital," it said, without naming the specific controls.

Foreign direct investment (FDI) into China fell 0.1 percent to 441.54 billion yuan ($65.1 billion) during the Jan-June period from the same period a year earlier, the Commerce Ministry said.

In June alone, FDI rose 2.3 percent from a year earlier to 100.45 billion yuan. ($1 = 6.7858 Chinese yuan) (Reporting by Thomas Suen and Beijing Monitoring Desk; Writing by Yawen Chen; Editing by Jacqueline Wong)