"Our big project is to combine all the things we're doing online with all the things we're doing offline. The real point of attack is when they're looking at a house on their mobile phone and want to see it right away, how the agent is getting people into properties faster," said Kelman. "That's another big change that's happened in the market is that it just moves so much more quickly and some of it is a competitive dynamic, some of it is now the phone buzzes and new listings sell in hours not days. We have to move that much faster."
In an interview this year, Kelman did not hide his angst over the inventory shortage currently plaguing the U.S. housing market.
"It's freaking us out, it's affecting our business, it's limiting our sales. We're going to be fine in terms of market share but I think the overall industry for the first time is seeing sales volume really limited by the inventory crunch," he said.
Despite Kelman's unique exuberance when envisioning the company's future, Redfin still has a tiny market share compared with other brokerages, like The Long and Foster Companies and HomeServices of America. In its IPO, it reported just about a half a percent share of U.S. existing home sales by dollar volume this year.
Still, when asked on Friday, Kelman is confident that Redfin will change the real estate sales model: "We are baby, we are," Kelman said.
"You trade a stock every day and when someone screws up, it isn't the end of the world. But when people buy and sell houses they are risk-adverse," Kelman said. "It's the biggest transaction of their lives, and sometimes they don't do it maybe once every ten years. But nonetheless, if you offer better service for less money .... you're going to take share."