SITO Mobile Names Chet Petrow Chief Revenue Officer

JERSEY CITY, N.J., Aug. 07, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a mobile engagement platform, today announced that Chet Petrow joined the company as Chief Revenue Officer. His addition to the executive team will add to SITO’s capability to drive sales of the company’s location and consumer behavior data solutions to brands and agencies in the media vertical and beyond.

“Chet’s impressive background inspiring and leading sales organizations in the software solutions space makes him an incredible resource for the team,” said CEO Tom Pallack. “His ability to build profitable client relationships and cultivate revenue streams that are sustainable over the long-term makes us well-positioned to drive exponential growth for the future of the company.”

Chet brings a wealth of experience to the team with his deep knowledge spanning enterprise technology sales, strategic partnerships and business development spanning large-scale corporations as well as startups. As CRO, Chet’s robust sales division will continue to drive revenue and build groundbreaking industry relationships.

“I am excited to join the SITO team and collaborate across the organization to accelerate sales initiatives,” said CRO Chet Petrow. “I continue to be impressed with the SITO platform’s data and analytics capabilities and the indispensable value that its solutions bring to the table. I look forward to guiding a first-class sales team towards even greater success in this next year and beyond.”

Prior to SITO, Chet led thriving sales teams for notable companies such as Oracle and Lawson, where he simultaneously built new business lines and forged domestic and international partnerships. Chet also successfully led developing startups, such as SAP Ariba, where he negotiated lucrative partnerships and raised significant capital to dramatically propel business forward.

About SITO Mobile, Ltd.
SITO Mobile is transforming the manner in which brands connect with consumers in the real world by developing a mobile engagement platform that drives awareness, loyalty, and ultimately sales. In an increasingly mobile-first culture, SITO Mobile delivers proven location-based advertising solutions to Fortune 500 brands and agencies. Through innovation, the company uses proprietary data to build cutting edge, in-house technology, arming clients with the best resources for successful campaigns. Using in-store targeting, proximity targeting, geo-conquesting and attribution data, the platform creates audience profiles to develop measurable hyper-targeted campaigns for brands. SITO’s real-time location-based marketing technology gives us the unique advantage of understanding and shaping the future of retail and consumer behavior. For more information, visit

Cautionary Statement Regarding Certain Forward-Looking Information This press release contains forward-looking statements. These statements are based on our management’s beliefs and assumptions and on information currently available to our management. Forward-looking statements include statements concerning the following: SITO’s plans and initiatives, campaign volume and average campaign dollars, our guidance and/or expectations for future quarters, our possible or assumed future results of operations; our business strategies; our ability to attract and retain customers; our ability to sell additional products and services to customers; our competitive position; our industry environment; our potential growth opportunities; and risks, disruption, costs and uncertainty caused by or related to the actions of activist shareholders, including that if individuals are elected to our Board with a specific agenda or if control of our Board was to abruptly change, it may adversely affect our ability to effectively implement our business strategy and create value for our shareholders and perceived uncertainties as to our future direction as a result of potential changes to the composition of our Board may lead to the perception of a change in the direction of our business, instability or a lack of continuity which may be exploited by our competitors, cause concern to our current or potential customers, and may result in the loss of potential business opportunities and make it more difficult to attract and retain qualified personnel and business partners. You should not place undue reliance on forward-looking statements, because they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond our control and which could materially affect results. Factors that may cause actual results to differ materially from current expectations include, among other things, those listed under “Risk Factors” in our Annual Report on Form 10-K and the reports we file with the SEC. Actual events or results may vary significantly from those implied or projected by the forward-looking statements due to these risk factors. No forward-looking statement is a guarantee of future performance. You should read our Annual Report on Form 10-K and the documents that we reference in our Annual Report on Form 10-K and have filed as exhibits thereto with the Securities and Exchange Commission, or the SEC, with the understanding that our actual future results and circumstances may be materially different from what we expect. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as may be required by applicable law. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements.

Contacts: Media Relations: Yasmeen Coning Chief Marketing Officer Darren Nicol Director of Marketing Investor Relations Rob Fink Hayden IR Phone: 646.415.8972 Email:

Source:SITO Mobile, Ltd.