Global content streaming companies are jockeying to boost their Indian television, movie and music offerings in the world's fastest growing Internet services market.
The Eros library includes blockbusters from the Hindi film industry, known as Bollywood, such as 'Bajrangi Bhaijaan', 'Dabangg' and 'Bajirao Mastani'. Eros has expanded in recent years to add films in other Indian languages and says it now owns a library comprising more than 3,000 Indian films.
Discussions are in very early stages, the source told Reuters on Monday, confirming a report in India's Economic Times that said a deal could be worth around $1 billion.
Eros could not be reached for comment, while Apple said it did not comment on "speculation" and Amazon declined to comment on "rumor and speculation." Netflix also declined to comment.