GroupBy Welcomes Retail Technology Executive Peter Messana as SVP Product

TORONTO, Aug. 09, 2017 (GLOBE NEWSWIRE) -- GroupBy Inc. (, a leading provider of relevancy-focused eCommerce solutions and one of Canada’s fastest growing technology companies, today announced the appointment of retail entrepreneur and technology executive, Peter Messana to lead the organization’s Product division.

“At GroupBy, we strive to lead our clients to be better online retailers through best-in-breed technology solutions employed throughout the entire customer journey,” said Roland Gossage, CEO at GroupBy. “The addition of Peter’s deep-rooted knowledge and vision within digital commerce further demonstrates our leadership in the industry and we are thrilled to welcome him to the team.”

Prior to joining GroupBy, Messana was the CEO and co-owner of Austin Kayak, building the multi-award winning sporting goods retailer’s in-store and online growth. He then went on to become CEO and President of Summit Sports, leading both the digital and brick and mortar sides of the business. Messana has also held leadership roles at Dell and Home Depot and is regarded as one of the leading retail technology minds in the digital commerce space.

“I have been fortunate to experience the strength that GroupBy brings to the market - first as a client and now as a part of their global team,” said Peter Messana, SVP, Product at GroupBy. “There is no question that GroupBy holds the answers to many of the hurdles that online retailers are facing when trying to compete in this ever-changing market and I am extremely excited to lead the Product team in unlocking the many opportunities in front of us.”

Messana will oversee all product teams in Toronto, Canada and Austin, Texas, the Company’s product vision and execution as well as regular client product communications.

About GroupBy Inc.
GroupBy Inc. transforms the way retailers interact with their consumers online through data-driven commerce, media, and knowledge management software solutions. The company supports the online retail efforts of many of the world’s leading online retailers by driving more targeted site traffic and increases in revenue through its platform Searchandiser. GroupBy’s solutions provide industry-leading features for search, navigation, merchandising, search engine optimization (SEO) and search as you type (SAYT). On June 5, 2017, GroupBy announced that it had acquired US-based product data enrichment software provider, Edgecase. Founded in 2013, GroupBy is headquartered in Toronto, Canada and has offices around the world. For more information, please visit

For more information: Dan Thompson GroupBy Inc. Chief Marketing Officer

Source:Groupby Inc.