- The Toys R Us store will open in Times Square this August.
- The new location will include interactive elements and a play area for kids.
- Toys R Us is calling it a "temporary holiday shop."
Toys R Us is coming back to New York's Times Square, just in time for the holidays.
The toy retailer announced on Thursday that it will be opening a temporary location, beginning in August, in the historic Knickerbocker Building. Toys R Us will take 35,000 square feet of retail space in a three-level store.
Toys R Us closed the doors of its former 110,000-square-foot Times Square location about two years ago. That store included an indoor Ferris wheel and a life-size Barbie dollhouse.
"The Times Square holiday shop reunites our brand with an iconic New York destination, which we are thrilled about," CEO Dave Brandon said in a statement.
"More importantly, the store offers customers a host of products tailored to the needs of city dwellers and visitors — all in interest of bringing play to kids and families around the world."
A representative from Toys R Us didn't immediately respond to CNBC's request for comment about the length of its stay at the temporary location.
Notably, the new shop will include interactive elements and a play area for kids.