Toys R Us to return to Times Square — but just for the holidays

Key Points
  • The Toys R Us store will open in Times Square this August.
  • The new location will include interactive elements and a play area for kids.
  • Toys R Us is calling it a "temporary holiday shop."
Shoppers pay for items at a Toys 'R' Us store in New York City.
Getty Images

Toys R Us is coming back to New York's Times Square, just in time for the holidays.

The toy retailer announced on Thursday that it will be opening a temporary location, beginning in August, in the historic Knickerbocker Building. Toys R Us will take 35,000 square feet of retail space in a three-level store.

Toys R Us closed the doors of its former 110,000-square-foot Times Square location about two years ago. That store included an indoor Ferris wheel and a life-size Barbie dollhouse.

"The Times Square holiday shop reunites our brand with an iconic New York destination, which we are thrilled about," CEO Dave Brandon said in a statement.

"More importantly, the store offers customers a host of products tailored to the needs of city dwellers and visitors — all in interest of bringing play to kids and families around the world."

A representative from Toys R Us didn't immediately respond to CNBC's request for comment about the length of its stay at the temporary location.

Notably, the new shop will include interactive elements and a play area for kids.