* Q4 sales $2.89 bln vs. est. $2.85 bln
* Q4 adj. EPS 51 cents vs. est. 43 cents
* Sales in makeup unit surge 16 pct
* FY18 EPS forecast $3.87-$3.94 vs. est. $3.79
* Shares up 4.3 pct at $102.50 premarket (Updates shares, adds analyst comments, details)
Aug 18 (Reuters) - Estee Lauder Cos Inc forecast full-year profit and sales ahead of Street views and posted higher-than-expected quarterly results as it sold more cosmetics from brands such as M.A.C and Tom Ford.
Shares of the company, which said it would launch a second limited edition makeup collection from Victoria Beckham next month, rose 4.3 percent before the bell on Friday.
Sales in Estee Lauder's makeup unit, which sells brands such as Smashbox and La Mer, surged 16 percent to $1.31 billion. The business accounts for more than 44 percent of total revenue.
Sales were boosted by the acquisition of Too Faced and BECCA Cosmetics late last year, which added about 3.5 percentage points to sales growth.
Coupled with that, double-digit growth in sales in China and at duty-free stores at airports and online, helped drive revenue up 9 percent to $2.89 billion in the fourth quarter ended June 30.
Analysts on average had expected sales of $2.85 billion, according to Thomson Reuters I/B/E/S.
Estee Lauder is poised for growth due to its distribution to well-performing beauty retailers, such as ULTA Beauty, online players, and as demand for its products from a growing middle class in China has been strengthening, Oppenheimer & Co analysts said in a pre-earnings client note.
"We believe key drivers are in place to deliver these results."
Estee Lauder's results were in contrast to rival L'Oreal SA , which last month reported second-quarter sales and profit that missed Wall Street's estimates.
On Friday, Estee Lauder said it expects net sales for full-year 2018 to rise between 8 percent and 9 percent or $12.77 billion to $12.88 billion. It expects adjusted profit of $3.87-$3.94 per share.
Analysts on average had estimated full-year profit of $3.79 per share and sales of $12.60 billion.
Net income attributable to Estee Lauder rose to $229 million, or 61 cents per share, in the fourth quarter ended June 30, from $94 million, or 25 cents per share, a year earlier.
Excluding items, the company earned 51 cents per share, beating analysts' average estimate of 43 cents per share. (Reporting by Vibhuti Sharma and Karina Dsouza in Bengaluru; Editing by Martina D'Couto)