Landing a job takes more than just nailing the interview. While your grandparents may tell you that a handwritten note is proper business decorum, a great email will do the trick in the 21st century. In fact, an essential part of the job application process today is the follow-up email.
Rubin told CNBC Make It (over email, of course), "The key with the follow-up message is to include something the person said in the conversation that stood out to you. That way, it proves you listened and makes the message stronger than a basic 'Thanks again!'"
One way you can personalize your follow-up email is to thank your interviewer for teaching you about the role and/or industry.
"Let's say you want a job at a commercial real estate firm," Rubin explains. "You would want to include a line from your conversation. For instance, 'Thanks for explaining the ins and outs of the new commercial real estate zoning laws here in Cleveland. I appreciate the education!'"
Another way you can personalize your follow-up email is to tailor your concluding sentence to include information that you discussed during the interview.
"Make quick reference again to the conversation," says Rubin. He suggests that applicants try something like, "Thanks so much, and I hope you enjoy your weekend at the beach."
While this method is sure to make you stand out, Rubin has a caveat: "Only be conversational if you developed a comfortable back-and-forth with the interviewer. Otherwise, play it safe."
"Keep it straightforward if you don't feel comfortable being chummy," he says. You can be professional, polite and succinct by saying something like, "Thank you for your time. I look forward to speaking with you soon."
Gauging this level of comfort and familiarity can be difficult to do. When in doubt, mirror the language used by the company you interviewed with. By matching the tone of the company and including a detail that will make them remember you specifically, you can set yourself apart from other candidates and give yourself the best shot at getting the job.
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