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Pro Analysis

Breakingviews: Snap won't easily pull a Facebook-Google-Alibaba

Snapchat app
Patrick T. Fallon | Bloomberg | Getty Images

Snap won't easily pull a Facebook-Google-Alibaba. The messaging app's stock is 20 percent below its initial offering price. Its big internet predecessors encountered similar territory before roaring back and beyond. Evan Spiegel's creation could snap back, but it's on weaker footing and losing money.

The company behind rainbow filters and dancing hotdogs debuted on the New York Stock Exchange on March 2, with its shares soaring 44 percent above their $17 IPO price. Two disappointing quarterly results and an expired lock-up period have altered Snap's trajectory. The stock hit a low on Aug. 11 at $11.83.