One of the quickest ways to engage customers and build loyalty is through social media, but many small-business owners are so focused on the business of running their business that they neglect this valuable tool.
According to the first CNBC/SurveyMonkey Small Business Survey, released in June, 26 percent of the 2,030 small businesses polled do not use any form of social media to interact with customers or advertise products and events. If you're one of them, you're missing out on a golden opportunity.
In June more than 50 percent of businesses on Instagram produced an Instagram Story, a Snapchat-like feature that lets users share moments in the form of videos or images for 24 hours before those moments disappear. Twenty percent of those organic stories from businesses received a direct message back from consumers.
That engagement likely led to increased sales and raised brand awareness. And best of all for small-business owners, Instagram success doesn't have to cost anything. Here are five keys to telling your story on the social media platform that can help you attract new customers and secure the ones you have already.