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Cramer warns Google has more work to do to compete with Amazon's Alexa

  • "I don't think Google Voice shopping is going to be as accurate as Amazon voice shopping," Jim Cramer says.
  • Google has "more work to do on voice. Voice is everything," he adds.
  • Alphabet's Google announced a new partnership with Wal-Mart that will allow the retail giant's customers to purchase products through Google's voice-enabled technology.

Tech giant Google has much more work to do if it wants to compete with Amazon's virtual assistant Alexa and its Echo speakers, CNBC's Jim Cramer said Wednesday.

Alphabet's Google announced a new partnership with Wal-Mart on Wednesday that will allow the retail giant's customers to purchase products through Google's voice-enabled technology.

The team-up came as Wal-Mart advances its e-commerce operations to compete with Amazon, which currently holds an edge in the voice-shopping market.

"I don't think Google Voice shopping is going to be as accurate as Amazon voice shopping," Cramer said on "Squawk on the Street."

"They have more work to do on voice. Voice is everything," he added. "Google Voice is not as good as I think people think it is."

Google did not immediately respond to a request for comment.

Sundar Pichai, chief executive officer of Google
Michael Short | Bloomberg | Getty Images
Sundar Pichai, chief executive officer of Google

Cramer applauded Wal-Mart for having an answer to the "dark star" that is Amazon's Alexa. But added that perhaps Wal-Mart should have reached out to tech company Nvidia.

"So, this is an answer. I don't think it is a coherent an answer," he said. "If you want to play this, I'd play it with Nvidia."

But Wal-Mart's head of e-commerce, Marc Lore, said the partnership with Google makes sense.

In a blog post, Lore said the tech giant has made "significant investments in natural language processing and artificial intelligence to deliver a powerful voice shopping experience."

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