UPDATE 1-Wells Fargo names new head of cards and retail services

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Aug 24 (Reuters) - Wells Fargo & Co on Thursday named Beverly Anderson head of its cards and retail services unit, the latest management change at a bank still struggling to repair its reputation nearly a year after a sales scandal.

Anderson has been interim leader of the unit since March, replacing Shelley Freeman, who was fired in February following an internal investigation by the third-largest U.S. lender's board.

The scandal at Wells erupted nearly a year ago with the discovery that the bank opened as many as 2.1 million accounts without customer authorization to boost sales figures. It has grown to include other areas, such as auto insurance.

Wells Fargo's credit card business is smaller than those of rivals like JPMorgan Chase & Co, Bank of America Corp and Citigroup Inc. The bank said at its investor day in May that applications had declined following the scandal.

Anderson's responsibilities include Wells Fargo-branded cards as well as "private label" ones, which are partnerships with retailers and other companies.

Anderson previously led the bank's consumer credit card business. Before joining Wells Fargo in 2012, she developed consumer and small business product portfolios for companies including American Express Co. (Reporting by Dan Freed in New York; Editing by Lisa Von Ahn)