* New JV with Dongfeng to design a subcompact plug-in SUV
* JV to draw on Renault-Nissans EV tech, Dongfengs low mfg costs
* Affordable EVs key for automakers to meet China EV sales quotas (Updates to add FAZ report on China's electric vehicle quotas in last paragraph)
BEIJING, Aug 29 (Reuters) - Nissan Motor and its partner Renault will build electric cars in China in a new venture with Dongfeng Motor, as global automakers scramble to get ready for stringent electric vehicle quotas being introduced by the nation.
China, the world's biggest auto market, wants all-electric battery cars and plug-in hybrid vehicles to make up at least a fifth of the country's auto sales by 2025, as part of its solution to tackle alarming pollution levels in major cities.
Ford Motor Co announced earlier this month it was exploring setting up a joint venture with car maker Anhui Zotye Automobile Co to build electric vehicles in China under a new brand.
Tesla, Daimler AG and General Motors have already announced plans for making electric vehicles in China,
The new joint venture, called eGT New Energy Automotive Co, will be owned 25 percent each by Nissan and Renault with Dongfeng owning 50 percent, Nissan and Renault said in a statement on Tuesday.
They said eGT will design a new electric vehicle on a subcompact crossover SUV platform of the Renault-Nissan alliance.
The establishment of the new joint venture with Dongfeng confirms our common commitment to develop competitive electric vehicles for the Chinese market, Carlos Ghosn, chairman and chief executive officer of the Renault-Nissan alliance, said in the statement.
The statement did not give details of financial commitments of the joint venture partners or say by when the vehicles will be launched. Dongfeng already partners Nissan in China.
Both Nissan and Renault already market electric cars. Nissan's Leaf compact hatchback has become the world's top-selling electric car since its launch in 2010, while Renault began selling its Zoe model in 2012.
The game changer for global automakers, many of whom until recently have resisted an industry shift to heavily electrified vehicles, is China - an auto market with strong potential for growth where stringent policies favouring cleaner energy cars are being aggressively pursued.
Under China's latest proposals, electric vehicle sales quotas, which are expected to take effect as early as 2018, are due to require 8 percent of automakers sales to be battery electric or plug-in hybrid vehicles by next year, rising to 10 percent in 2019 and 12 percent in 2020.
China will present its final plans for electric and hybrid car quotas in the coming days, German newspaper Frankfurter Allgemeine Zeitung (FAZ) reported, adding that penalties for non-compliance are due to be softened. (Reporting By Norihiko Shirouzu in Beijing. Additional reporting by Naomi Tajitsu in Tokyo.; Editing by Muralikumar Anantharaman)