Procter & Gamble will try to satisfy consumers' growing desire to know what exactly is in the products they're using.
The company plans to list all fragrance ingredients that have more than 0.01 percent concentration on its website by the end of 2019. It will start with fabric, home and beauty care products, which the company said receive the most inquiries. A spokeswoman said information should start to appear early next year.
Procter & Gamble already discloses its full fragrance palette and a list of products it does not use. Disclosing nearly all the ingredients the company uses in its fragrance felt like a natural progression, the spokeswoman said.
"We know that people are looking for more information than they have been ever before," the spokeswoman said. "We've been watching that trend and getting feedback from people for a couple years now and monitoring that we really need to provide them with the information they're looking for and do it in a way that's clear, reliable, dependable and accessible."
Procter & Gamble provided a sampling of its plans for Tide, Febreze, Herbal Essences and Olay products. One ingredient listed on the Tide Honey Lavender Fragrance information sheet is Cyclopropanecarboxylic Acid 2-[1-(3,3-Dimethyl Cyclohexyl)Ethoxy]-2-Methylpropyl Ester, which is explained as a "fruity, musky aroma also found in a number of product fragrances."
Unilever announced a similar plan earlier this year. The company hopes to complete its plan by 2018, according to a press release.