One of the founders of controversial British public relations agency Bell Pottinger has said that the company is unlikely to survive in the wake of its association with South African president Jacob Zuma and a campaign that has been accused of portraying his opponents as agents of "white monopoly capital."
Speaking on the BBC's Newsnight program Monday, former CEO Tim Bell said the company would "almost certainly" not be able to survive the scandal. Asked by presenter Kirsty Wark whether the company could go on he stated: "I think it probably is getting near the end, yes. You can try and rescue it but it won't be very successful."
Bell resigned from his agency in August 2016 partly due to "the Gupta account," he said on Newsnight, referring to Oakbay Investments, the company owned by the Indian-born family that operates in South Africa and is alleged to have close links with Zuma's ANC party. Bell Pottinger has previously worked for the Pinochet Foundation, Syria's first lady Asma al-Assad and FW de Klerk.