As Apple and Amazon expand their original content businesses, the two companies are seeking to own the distribution for more big name franchises and buzzworthy upcoming projects. Sources told The Hollywood Reporter the two tech giants are pursuing the James Bond franchise distribution rights.
The rights previously belonged to Sony, expiring with the release of "Spectre" in 2015. An industry insider told The Hollywood Reporter the Bond franchise is worth $2 billion to $5 billion.
Amazon and Apple are facing competition for James Bond from Warner Bros. (which is currently strongest contender), Sony, MGM, Universal and Fox. Sources told The Hollywood Reporter Amazon and Apple are willing to pay around the same amount as Warner.
Apple and Amazon did not immediately respond to requests for comment.
Note: Universal Studios and CNBC are owned by Comcast.