Priced at a relatively low $30,000, the new vehicle was aiming to carve a niche in an increasingly saturated EV market.
Nissan CEO Hiroto Saikawa said the company is focusing on a different consumer pool from some of its rivals, including Tesla.
"We are not necessarily putting up a price with the consideration of our competitors," Saikawa told CNBC's "Squawk Box" on Wednesday.
"The pricing range should be affordable. This is a fundamental point. You can do the Tesla type of pricing, but we focus more on our customer portfolio," he said, without elaborating on the comparison.