As New York Fashion Week kicks off this week, the next season's fashion must-haves will be on everyone's mind. But for the co-founders of Tilit, a fashion company for the hospitality industry, functionality is just as important as style.
The business was conceived when the husband and wife team of Alex McCrery and Jenny Goodman realized there was a need for more stylish wear in restaurants. Many chefs complained about pants that were too baggy and aprons that constantly rode up on the backs of their necks.
The duo officially launched Tilit in late 2012 and now create fashionable pieces for chefs, cooks, servers, which can be worn from day to night.
"We wanted to fill a void for stylish modern clothes in the hospitality industry," McCrery tells CNBC Make It.
McCrery, who has worked as a personal chef for comedian Jerry Seinfeld, and his wife Jenny Goodman, a former hostess, saw there was a need for more fashion-forward clothing for restaurant workers. Servers wore drab uniforms and chefs complained that their uniforms were outdated and dowdy.
The duo decided to create a line for industry workers that could be worn in and out of the kitchen.