Normally, when the Fed starts loosening policy it does so amid clear-cut signs of economic weakness.Economyread more
Wall Street economists are anxiously awaiting Wednesday's FOMC meeting.Marketsread more
More and more American firms are calling for the Trump administration to resolve its conflict with China.World Economyread more
American Airlines is ordering Airbus' new A321XLR, according to a source familiar with details of the agreement.Paris Air Showread more
Tesla shares are nearing Morgan Stanley's price target but the firm isn't sure how to tell investors to value Elon Musk's company.Investingread more
Companies are increasingly willing to pay for employees to go to the doctor. Uber is partnering up with Grand Rounds, a start-up that sells into the employer channel, to make...Technologyread more
But it's still unclear when the currently stalled trade negotiations between the two economic superpowers will restart, Lighthizer said.Politicsread more
Apple's iOS 13 update, which will be available in the fall for iPhones, will let Siri read your text messages to you through your AirPods. Here's how to set it up.Technologyread more
Target CEO Brian Cornell apologized to customers for a disappointing weekend after the company experienced outages that shut down its cash registers and credit-card processors...Retailread more
Facebook is leading the FANG stocks this year, and Miller Tabak's Matt Maley foresees more upside.Trading Nationread more
Ford says its 2020 Mustang Shelby GT500 has 760 horsepower and 625 foot-pounds of torque, making it the most powerful street-legal Ford.Autosread more
It's September, and the National Football League has returned. Yet shadowing the game again this season are growing concerns about players' brain health and safety.
In July, a neurological study revealed that the brains of more than 100 former football players were found to have a disease known as chronic traumatic encephalopathy (CTE), a condition linked to frequent blows to the head and concussions. CTE has become a hot button topic in the NFL, with the league going out of its way to safeguard players from its ravages.
"This has become not a sports protection problem, but a public health concern," VICIS CEO and co-founder Dave Marver told CNBC's "On the Money" recently. VICIS is a Seattle-based startup that's developed a new type of football helmet — called the Zero1 — they say can reduce the game's impact on the brain.
"70 NFL players are using it already out of the gate," Marver said. In Thursday night's Patriots-Chiefs season opener, "about a dozen of the Kansas City Chiefs were wearing the Zero1," including quarterback Alex Smith, Marver said.
In a laboratory study, the NFL and the NFL Players Association tested 33 helmets from different manufacturers, and the VICIS Zero1 came out on top.
Already, "about half the NFL teams have purchased this helmet already. So we think that's terrific for the first year."
VICIS's helmet comes with a $1,500 price tag, which is about three to five time more costly than current helmets.
Compared to the existing equipment in use, Marver said VICIS's more flexible helmet has "been completely redesigned. Today's helmets have a hard outer shell and a little bit of padding. This one actually yields like a car bumper when impacted."
Players who've used it, "say it feels different in a collision," Marver told CNBC. "They're not feeling the severity of the impact as much. They're not having 'white-out' moments, they're not seeing stars."
Seattle Seahawks quarterback Russell Wilson, who uses the helmet, told Marver that "he likes that he can see the whole field." Other players say they "appreciate the wider field of view and that's both a safety and a performance feature."
Earlier this year, researchers at Boston University's CTE Center found evidence of the degenerative brain disease in the brains of 110 of the 111 deceased NFL players they had studied.
The study added to the raging discussion about player safety, and the NFL has raised the bar on on-field penalties that could hurt players. That said, can a different helmet design stop concussions from occurring?
"…We're not claiming it can prevent concussions," Marver said. "However, it is the best helmet ever tested at reducing the severity of head impacts."
He acknowledged that "a helmet alone isn't going to take care of everything. It has to be accompanied by better tackling techniques, better coaching and so forth. But we're hopeful this is going to make a big difference."
On the Money airs on CNBC Saturday at 5:30 am ET, or check listings for air times in local markets.