"Women won't invest. They're too risk averse."
"An investing platform for women sounds like a great idea ... but it's not."
"Others have tried and failed, so you will too."
"That's interesting, but the real issue for women is the gender pay gap."
"Women won't invest online."
"But don't their husbands do it for them?"
This is what I heard when I founded Ellevest, from potential funders, from the press and from industry experts. Again and again.
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Fast forward a few years. Today, we've announced that Ellevest has raised $34.6 million in our latest financing round. And, today, the Ellevest community is tens of thousands strong, and thousands of women are investing tens of millions of dollars with us.
We are, of course, far from claiming victory — there is so much more work to be done — but we are also far from the face-plant the nay-sayers expected. I believe that our early success is in part because we are doing our damnedest to build Ellevest as a modern company, which reflects everything I've learned in my decades in business and on Wall Street.