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ADDING MULTIMEDIA Grid4C Hires Industry Leader Bob McGrath to Expand Sales in North America

AUSTIN, Texas--(BUSINESS WIRE)-- Grid4C announced today that it has hired Bob McGrath as Vice President of North American Sales, continuing efforts to expand globally and drive adoption for its industry leading machine learning and predictive analytics software platform. Recently ranked the #1 Predictive Analytics vendor by GTM Research, Grid4C is now deployed on four continents and produces more than 500 million predictions per day for utilities and energy consumers.

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Bob McGrath, VP Sales North America, Grid4C (Photo: Business Wire)

“I am incredibly excited to be joining the Grid4C team. This advanced technology, which utilizes machine learning algorithms, provides utilities with predictive forecasts and actionable insights that allow for enhanced services for consumers,” says McGrath. “Our solutions will help improve operational efficiency and also identify new revenue streams for utilities in this increasingly competitive landscape.”

McGrath joins Grid4C, most recently from Veeder-Root where he served as Vice President of Sales for the world’s leading provider of hardware and software solutions for fuel management industry. Prior to that role, McGrath worked for Honeywell International as the Global Sales Director for its Smart Grid Solutions business where he led the go-to-market strategy and sales execution for the utility space. For over two decades McGrath has driven growth and provided innovative solutions to assist clients in meeting their Demand Side Management initiatives.

“We are thrilled to welcome Bob to our team as we expand globally and help our utility customers unlock the value of their IoT and smart grid investments with predictive analytics and machine learning capabilities,” states Dr. Noa Ruschin-Rimini, Founder and CEO of Grid4C. “Grid4C's comprehensive platform analyzes the massive amount of sub-hourly data collected from millions of smart meters and smart devices, together with customer data, pricing information and more, in order to maximize utilities’ operational efficiencies, increase customer engagement and drive profit.”

About Grid4C

Grid4C empowers all Energy value chain participants by providing them the power to foresee, leveraging advanced Machine Learning capabilities to deliver accurate, granular predictions, which are crucial for tackling the rising challenges of today's Energy Industry. Grid4C's comprehensive platform analyzes the massive amount of sub-hourly data collected from millions of smart meters, together with customer data, pricing information and more, in order to maximize the efficiency of Energy operations, increase customer engagement and drive profit. Its portfolio consists of a Load Research and Forecasting solution, providing accurate forecasts at the meter/sub-meter and sub-hour levels, Customer Engagement solutions which include non-intrusive household anomaly detection and load disaggregation capabilities, Demand Response Optimization, Customer Segmentation, and more.

To learn more about Grid4C, visit www.grid4c.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20170920005115/en/

Grid4C
Dr. Noa Ruschin-Rimini, +1 512-960-0684
Noa.Rimini@grid4c.com

Source: Grid4C