Ryan Erickson joins team as new Vice President of Sales
SANTA BARBARA, Calif.--(BUSINESS WIRE)-- Delivering a real-time internet brand protection and data-driven channel management optimization platform, TrackStreet™ is excited to announce the appointment of Ryan Erickson to Vice President of Sales. With its innovative and proprietary suite of technology applications now available, Erickson joins a team of top executives and technology experts from across industries to help TrackStreet customers drive sales and build stronger customer relationships to impact their bottom line.
Leading North America sales within the Consumer Package Goods category for TrackStreet, Erickson brings over 25 years of sales, marketing and product experience to his new position. Leveraging his expertise, he is uniquely poised to support customers with the management and enforcement of their minimum advertised pricing (MAP) policies and interpret market analytics to implement long-term strategies based upon previously unavailable market data and efficiencies, which inform product planning, dealer management, and overall omni-channel brand strategies.
“Profitability is directly linked to an organization's ability to remain agile as new retail trends continue to revolutionize the marketplace every day,” says Ryan Erickson, Vice President of Sales for TrackStreet. “With TrackStreet, we have empowered our customers by delivering real-time data that enables them to seize new opportunities, enforce MAP guidelines and understand their customers across all market channels on a deeper level.”
Prior to joining TrackStreet, Erickson served in many notable roles within the footwear industry including his most recent position as Vice President of Sales for Teva North America, a division of Deckers Brands. Among other achievements, he developed and launched Teva’s first MAP policy. Previously he held leadership positions with Timberland, Rockport and Reebok.
“TrackStreet is a game changer for brand builders,” continued Erickson. “I am very excited to bring my perspective and experience to this team as we help our customers find real, manageable, time-saving solutions for their businesses.”
Used across a variety of marketplaces, TrackStreet technology monitors the internet to provide its customers with actionable quantifiable, trackable, historical and real-time data that directly impacts reputation and profitability. For more information, please visit www.trackstreet.com and request a demo.
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