Apple investors are now suffering from an unusual condition: loss of money.
After surging as much as 42 percent from the end of 2016 to the beginning of September, Apple has seen a bracing series of losses. The stock slid 5 percent last week alone, for its worst weekly performance in more than a year.
Recent concerns have revolved around Apple's new iPhone 8 and iPhone X products, which were unveiled on Sept. 12. Mild reviews for the iPhone 8 and talk of short lines for the product appear to have taken some wind out of the stock's sails.
Yet Wall Street analysts, always a group somewhat predisposed toward looking on the bright side, say the lack of enthusiasm could actually be a bullish indicator.
"Any Weakness for Early Sales of iPhone 8 Could Be a Case of 'Short-term Pain for Long-Term Gain,'" Piper Jaffray analyst Michael Olson advised in a Friday note. He explained that "potential buyers may wait for iPhone X," and that since the X will tend to be about $250 more expensive than the 8, "a mix shift toward iPhone X, even to the detriment of near-term iPhone 8 units, is positive for Apple."
Nomura Instinet analyst Jeffrey Kvaal struck a similar tone Friday.
"Our iPhone 8 shipment time tracker indicates pre-orders are not as robust as during the 7 cycle. We believe slow carrier promotions and relatively modest feature upgrades to the 8 are shifting demand to the X, which is a positive for Apple," Kvaal wrote, albeit adding: "We cannot rule out the possibility, however, that installment plans and high [average selling prices] are inhibiting demand."
David Seaburg, head of equity sales trading at Cowen & Co., considers the stock to be a slam dunk at current levels.
"The X, in particular, will show up in Q4 numbers," Seaburg said Friday on CNBC's "Power Lunch. " "You should absolutely be buying the stock here," and "you could trade it up to $180," referring to a level 19 percent above Apple's $151.89 Friday closing price.
Robert Sluymer, head of technical research at Fundstrat Global Advisors, strikes a similar tone.
Apple's drop from its high of $164.94 has taken it right down to an area of "very good trading support" which lies from $147 to $150, Sluymer said Friday on "Power Lunch."
The fact that the stock has been such a powerful market leader means that "you want to own the name," and since its short-term performance has brought it to a key level of support, "I think this is where you begin to nibble," Sluymer said.