Canadian Premier Life and CRI Canada Announce New "Valeyo" Distribution Brand

TORONTO--(BUSINESS WIRE)-- Canadian Premier Life Insurance Company and CRI Canada Ltd. are announcing a unified distribution strategy through a new brand name—Valeyo. The shift reflects the companies’ strengthened partnership and market position following their acquisition by Securian Financial Group in April.

“We’re very excited to refresh our industry presence and affirm our collective strength and capabilities in products, solutions and services delivery,” says Nicole Benson, CEO. “Our companies are trusted partners to many leading institutions and we believe that through Valeyo, partners will benefit from our combined experience, leadership and expertise.”

Beginning today, Valeyo is the exclusive brand through which the companies will distribute their products and services. Valeyo offers a variety of proprietary and non-proprietary solutions for the retail, bank and credit union industries, including group creditor insurance and lending and insurance point-of-sale technologies.

“Our new distribution strategy is a positive move for our partners, and their members and customers,” adds Benson. “We will have continuity in people and core products while adding resources to create new product, growth and revenue opportunities for our partners.”

About Valeyo

Valeyo is a leading Canadian-based provider of insurance and delivery solutions to the financial services industry. At Valeyo our focus is on bringing together the right products, solutions and services to help our partners thrive. It’s more than a promise. It’s the foundation of how we work. And for more than 40 years, we have been creating the connections with people, partners and industry to drive collaboration, revenue growth and opportunity for all our partners.

About Securian Financial Group

Since 1880, Securian Financial Group and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Today, Securian is one of largest financial services providers in the United States.

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Jacqlyn Marcus, 416-319-9102
Marketing & Communications Manager

Source: Valeyo