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GoPro shows off two new cameras, Hero 6 and the Fusion, in a move for more shareable videos

  • GoPro announced two new cameras Thursday.
  • Shares were slightly down Thursday in advance of the announcement.
  • The two new cameras are already listed in the company's online store.

GoPro announced two new cameras Thursday, the Hero 6 and the Fusion.

The Hero 6 camera features 4K footage at 60 frames per second, internal stabilizing technology, and a new, custom-designed processor powering the device, said CEO Nick Woodman at an event to show off the new devices.

The Fusion has cameras mounted on the front and back, enabling 360-degree footage and VR capabilities. The camera also introduces what the company calls Overcapture, allowing the user to select a specific perspective from the spherical feed for a more limited view and shareable video.

"This is a very powerful camera that can pump out very high frame rates for incredible visual slow motion effects," Woodman told CNBC's "Power Lunch" after the event.

The CEO pushed back on criticism of a dying market and said the company is seeing sales growth in several of its cameras, especially the more premium models.

"Hero 6 Black is just in another league," Woodman said.

The two cameras were already listed in the company's online store before the announcement by Woodman. The Hero 6 is available for purchase now, Woodman said, and the Fusion is available for preorder and will start shipping in November.

The struggling action-camera maker has been clawing its way back from massive market declines since the second half of 2015. The stock, once priced at $98, was trading slightly down at around $11 in advance of the announcement.

GoPro reported profitable Q3 revenue estimates in September, projecting $290 million to $310 million in revenue and gross margins at 36 to 38 percent.

The new cameras come almost exactly a year after the release of the Hero 5.

CNBC's Matthew J. Belvedere contributed to this report.