LOS ANGELES, Oct. 3, 2017 /PRNewswire/ -- Samantha Sackler Productions announced today that the full-service event company offering in-depth expertise in the areas of event design, event management and full-scale production is now THE FIRM.
THE FIRM's recent events include: Def Comedy Jam 25 with Netflix, Empire and Star with Vanity Fair and Fox TV, Gilt activations as well as several red-carpet premieres including: "Ghost in the Shell," "CHIPS," "The Boss Baby" and "Annabelle: Creation."
The new branding comes as the company solidifies its position in the market following several years of growth and as it seeks to expand its services both nationally and internationally while continuing to leverage sister company designer8* Event Furniture Rental. THE FIRM will continue to evolve with the implementation of new technology for ticketing and seating, cutting-edge design and rendering technology and red carpets for clients including Disney, DreamWorks, Gilt, Google, Netflix, Paramount, 20th Century Fox and Warner Brothers.
"I am beyond thrilled to be embarking on this next chapter and cannot wait to announce our updated footprint and share our enhanced capabilities with clients old and new," said Samantha Sackler, THE FIRM's Founder and CEO and 20-year industry veteran.
As part of its expansion, THE FIRM today also announced that it has hired its first Chief Marketing Officer, Karin Schaer. Prior to joining the company, Schaer spent two decades at TBWA\CHIAT\DAY Los Angeles, where she was the Executive Director of Marketing and Business Development. With her extraordinary experience in the advertising industry, Schaer brings a unique perspective to the event industry and her new role, where she will lead marketing and growth efforts for both THE FIRM and designer8*.
"Karin's unique skill set and proven track record will be a huge asset to THE FIRM and come at a pivotal point in our trajectory when brands and experiences are truly intersecting," adds Sackler.
During her tenure at TBWA\CHIAT\DAY Los Angeles, Karin contributed to well over $2 billion in new business and had the rare distinction of working on practically every account in the building. But more importantly, she helped the agency establish meaningful and lasting relationships with brands that shared the agency's desire for bold, disruptive work. Notable wins include Adidas, Airbnb, Apple, Disney, Gatorade, Grammy's, Johnson & Johnson, Levi's, Mars, Miller Lite, Netflix, Pepsi, Principal Financial Group, P&G, Southwest Airlines and Visa.
An established industry leader, Karin has played an active role as a speaker, consultant, panelist and board member in the greater advertising and marketing community as well - serving as a member of the 4As New Business Committee, Omnicom's Close Steering Committee, 4As/ANA Task Force and thinkLA's Board of Directors.
About THE FIRM
THE FIRM is a full-service event company offering in-depth expertise in the areas of event design, event management and full-scale production. Formerly known as Samantha Sackler Productions, THE FIRM has produced over 1,000 events globally including high-profile premieres, after-parties, award shows, product launches, technology demos and red carpets. We offer a wide range of design, planning and production services and manage every aspect from concept to execution. Our client roster encompasses the fields of entertainment, technology, fashion, non-profit, hospitality, automotive, music, sports and weddings. Clients include Disney, DreamWorks, Fox, Warner Brothers, HP, Intel, Google, AOL, Gilt, Netflix and Paramount. For more information http://www.TheFirmEventDesign.com
About designer8* Event Furniture Rental
designer8* Event Furniture Rental offers a wide array of trendsetting furniture, accessories, draping and scenic pieces that range in style from classic to contemporary. Our collections are designed and created specifically for the event industry to bring high-end style along with functionality to every event. We have extensive experience on a wide variety of events, including movie premieres, corporate events, and weddings. With warehouses on both coasts and a wide variety of inventory, designer8* has something for every occasion. For more information http://www.designer8furniturerental.com
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SOURCE THE FIRM