* Strong U.S. data raises rate hike expectations
* World stocks hit record high
* ETF holdings fall by most since July
(Updates throughout, adds London dateline) LONDON, Oct 3 (Reuters) - Gold fell to its lowest in seven weeks on Tuesday after strong U.S. economic data reinforced expectations of another interest rate rise in the United States this year and pushed the dollar and U.S. bond yields higher.
The CME's Fedwatch indicator showed markets were pricing in a 77 percent likelihood of a December rate rise after U.S. manufacturing activity surged. World stocks also rose to new record highs as a positive global growth outlook encouraged investment in riskier assets.
A strong dollar makes gold more expensive for holders of other currencies, potentially undermining their desire to buy, while higher bond yields reduce the appeal of non-yielding gold.
Higher interest rates meanwhile push bond yields higher and tend to boost the dollar.
Spot gold was flat at $1,270.70 an ounce at 1012 GMT.
It earlier touched $1,267.76, the lowest since Aug. 15 and down more than 6 percent from a one-year high of $1,357.54 in early September.
U.S. gold futures for December delivery were 0.2
percent lower at $1,273.80 an ounce. "The factors that pushed gold toward $1,360 in early September are now reversing," Julius Baer analyst Carsten Menke said. "The U.S. dollar and yields have rebounded from their recent lows and it looks like positioning in the gold futures market is somewhat reversing, with some long covering and new shorts." The net long position of hedge funds and money managers in COMEX gold rose nine-fold in the two months to mid-September, helping push prices higher, but has since fallen sharply.
Menke said he expected a strengthening dollar and normalization of speculative positioning to push gold to $1,200 an ounce by the end of the year. Prices have also been supported by purchases of physical gold by bullion-backed exchange-traded funds. But ETF holdings tracked by Reuters dropped between Friday and Monday by the most since late July. On the technical side, gold was holding around its 100-day moving average at $1,272. "This figure will be the key today in restricting any further declines," MKS PAMP trader Sam Laughlin said in a note. "Should gold continue to trade lower, the next target will be the 200-day moving average and key psychological level around$1,250."
In other precious metals, silver was up 0.2 percent
at $16.58 an ounce but still near its lowest since Aug.9.
Platinum was 0.2 percent higher at $912.70 and palladium was up 1 percent to $918.50 an ounce. Palladium
reached price parity with platinum for the first time in 16 years last week.
(Additional reporting by Apeksha Nair in Bengaluru. Editing by Jane Merriman)