Innovative startups aren't required to reinvent the wheel.
However, simply having that great idea is no guarantee of success. In fact, 90 percent of startups will fail.
Among the top reasons businesses don't make it that they expand too fast. Doing too many things at once or trying to be everything to everyone can lead to the demise of an otherwise successful business.
But you don't just want to know what you might be doing wrong. There's much to be learned from successful businesses, as well.
One of those inspirational success stories is that of Stance. Although they've been in business six years, chances are you haven't heard of them. No, they're not a household name, but I can give you $86 million good reasons to sit up and take notice of their unusual — and incredibly successful — business strategy.