Setting a goal and reaching it often feels less satisfying than we might have imagined, says life and business strategist Tony Robbins.
He uses the example of thinking to yourself, "I want a relationship!", only to get into one and suddenly think, "I don't want a relationship!"
Culturally, people are driven to desire "consumption and achievement," Robbins tells CNBC Make It. As a result, often people run hard and fast to reach a goal they mistakenly believe will make them happy, but when they get there, they feel empty.
"Whatever you think making it is, when you get there, you'll see there's another level — that never ends, because if you stop growing you're going to be unhappy," says Robbins.
Achievement on its own is not enough.
An "extraordinary quality of life" first requires understanding what your personal priorities are, says Robbins. The notion of an "extraordinary quality of life" is "life on your terms, not my idea, but your terms," he says.