Industry veterans will add offices in both Dubai and the United Kingdom
AUSTIN, Texas--(BUSINESS WIRE)-- PureWRX is pleased to announce that Spencer Mitchell has joined the company as Vice President, Europe – Middle East – Africa (EMEA), where he will play a central role in continuing the rapid growth trajectory of the PureWRX Certified Pre-Owned (CPO) programs in EMEA. Mr. Mitchell will be based in Dubai. Joining Mr. Mitchell is Julian Smith, who has been hired as Sales Director for the same region and will be located in the United Kingdom.
PureWRX President Jon Belcher said that “As the Service Providers in Europe wrestle with market challenges, stable existing infrastructure becomes ever more important. By combining the technical and commercial skills of Spencer and Julian, PureWRX can help those customers address their needs with certified pre-owned products, backed by their leading OEM vendors.”
Mr. Mitchell has spent the last six years at Brocade holding a number of Senior Positions. Most recently, he served as GSI and OEM Sales Lead for Switching Routing and Analytics across EMEA & APAC. He has also held Senior Positions at T-Systems, DELL, IBM, Cable & Wireless and Sprint.
Mr. Smith has spent eight years at Brocade, the last four running the Brocade's Sales Engineering team selling and delivering complex networking and analytics solutions to major Service Providers across EMEA. Prior to that he held leadership positions at Foundry Networks, Cable & Wireless and Hewlett Packard.
“Historically, organizations have had no choice but to accept the risks of the gray market products to support their legacy infrastructure,” Mr. Mitchell noted. “PureWRX Certified Pre-Owned (CPO) programs help customers and manufacturers avoid those problems by providing a secure, manufacturer-supported foundation for future change and growth.”
“Service Providers worldwide are under pressure to deliver new business models and revenue streams, but they also need to support the revenue driven by existing infrastructure and customers,” Mr. Smith added. “I am excited by the opportunity that PureWRX CPO offers to deliver an affordable, low-risk option for customers to support these legacy services.”
PureWRX is the leader in developing and managing Certified Pre-Owned programs for IT hardware manufacturers and enterprise customers. The company’s senior team has developed CPO programs for over 40 brands in various industries generating over $800M in sales. For more information, visit www.purewrx.com.
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