ARLINGTON, Va. , Oct. 11, 2017 (GLOBE NEWSWIRE) -- ConnellyWorks, Inc., an independent agency offering public relations, marketing and events services, today announced the appointment of John Monroe as Director, Brand and Content Strategy. Monroe brings 24 years of experience in the public sector IT arena to the agency, including stints as editor of some of the largest and most influential publications in the market.
In this new role, Monroe will play a key part in developing marketing and content strategy for ConnellyWorks clients, guiding the creation of multi-channel experiences that drive brand and increase acquisition, retention and customer engagement. He is charged with working with the growing roster of ConnellyWorks clients on brand marketing strategy to provide strategic guidance on all things content and brand.
“Storytelling is an important part of any successful marketing plan and the government contracting space is no exception,” said Monroe. “As the Administration continues to define its priorities, companies selling into this market need to ensure that their messaging is clear and on point, and that they have a compelling story to tell. I look forward to working with the ConnellyWorks team and its growing list of clients.”
Monroe joins ConnellyWorks from 1105 Media, where he has spent the last 24 years in various positions across the company, including Editor-in-Chief and Custom Editorial Director of Federal Computer Week. He also played a role in some of 1105’s signature events, including The Federal 100.
“I am thrilled to be working with John again,” said ConnellyWorks CEO & President Joanne Connelly. “His in-depth understanding of the government technology space, along with its unique drivers and companies that shape the market, will greatly enhance our ability to build messaging and marketing campaigns that resonate with current and prospective customers and partners.”
ConnellyWorks, Inc. is an independent agency with offices in Arlington, Va. that offers public relations, marketing communications and events services, blending digital strategies with traditional approaches. We help clients find and unleash their inner brand beasts, creating messaging that resonates and differentiates, crafting content that elevates and defines and building integrated campaigns that break through the noise and connect our customers with theirs. Our clients include some of the most successful companies and organizations in the technology, government, healthcare and higher education markets. For additional information, please visit: connellyworks.com