U.S. officials see the deal as a threat to NATO, for which Turkey provides the second-largest military.World Politicsread more
Google's services have been blocked in China for several years, but the company still has a business there, as the tech giant seeks to sell products to Chinese firms in...Technologyread more
China may have signaled it's going more hard-line on trade, but it could be a good thing, former U.S. negotiator Clete Willems told CNBC.World Economyread more
Facebook's cryptocurrency project has already been met with skepticism from policymakers around the world.Technologyread more
As China's economic growth declines, some analysts say Beijing may have to spend more on infrastructure, adding to concerns about high debts.China Economyread more
After years of speculation, Neuralink, the brain-machine interface start-up co-founded by Elon Musk, started talking directly to the public on Tuesday.Technologyread more
United's Optum is launching a new partnership with John Muir Health aimed at helping the small northern California hospital operator become more competitive with its larger...Health and Scienceread more
"The charts, as interpreted by Carley Garner, suggest that the upside in the stock market has gotten more limited," Jim Cramer says.Mad Money with Jim Cramerread more
John Paul Stevens, who served on the Supreme Court for nearly 35 years and became its leading liberal, has died.Politicsread more
Aarti Borkar from IBM Security says artificial intelligence bias can exist at three levels: the program, the data and the people who design those AI systems.Cybersecurityread more
A key read on the industry, the Architecture Billings Index, fell into negative territory in June, according to the American Institute for Architects. Inquiries for new...Real Estateread more
A new cryptocurrency is set to be launched by influencer platform indaHash, allowing brands to pay social media stars in virtual tokens rather than cash.
The platform announced the arrival of the indaHash Coin this week, with the pre-ICO (initial coin offering) set for November 8 and running for a week.
IndaHash has around 300,000 social media users in 70 countries, and the platform matches relevant brands to them. The influencer creates a social media post, mentioning the brand, which is then checked by moderators before being published. IndaHash says it has worked with some of the world's largest advertisers on campaigns including Procter & Gamble, L'Oreal and Coca-Cola.
Barbara Soltysinska, co-founder of indaHash.com, said in an emailed statement that it "makes perfect sense" for the digital business to launch a cryptocurrency. "With the introduction of indaHash Coin, we want to tokenize the influencer marketing world and create a revolution in terms of brand cooperation and audience development, solving a wide range of issues and challenges between influencers, brands and fan bases," she said.
These challenges include the length of time it currently takes for influencers to get paid by advertisers. According to indaHash, payment terms are 30 to 60 days, but using the cryptocurrency means they get paid immediately. Businesses will still be able to pay influencers in fiat (or "real") currency, should they wish.
It won't only be businesses being able to pay social media users with virtual coins: the influencers themselves will be able to reward their followers with the tokens. For example, if a follower shares, subscribes or comments on a post, the influencer can issue its own coins to them under their own name. The fan can then exchange the coins for various rewards that might include exclusive content, real-life meetings with the star, or an appearance in one of their posts.
Fans will also have their own indaHash profile where they can see their balance of tokens from different influencers.
Influencers will also be able to sell their coins back to indaHash or on a crypotcurrency exchange, as well as using them to buy early access to products from brands.
Some experts are skeptical about the value of cryptocurrencies. In August, Howard Marks, founder of investment management company Oaktree, dismissed them as "nothing but an unfounded fad, " while China has banned cryptocurrency exchanges. On Thursday, the value of bitcoin reached an all-time high of $5,386.23.