Google Maps is discontinuing a feature that converted walking directions to calories

  • Google says it has "rolled back this experiment based on strong user feedback."
  • The feature should be disabled for all users by Tuesday evening, the statement says.
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Todd Haselton | CNBC

Google Maps is discontinuing a new feature that added calorie counts — in mini cupcake equivalents — to its walking directions.

The feature was apparently in the testing phase and drew criticism online for "shaming" users.

In a statement, Google said it has "rolled back this experiment based on strong user feedback."

The feature should be disabled for all users by Tuesday evening, the statement said.